Subah Wadhwani
How Plaudium helped overcome low visibility with thumbnail and title A/B testing.
Timeline
Feb 2024 — May 2026
Subah Wadhwani co-founded Atomik Growth, a podcast growth and media agency working with clients including Acquired, a16z, My First Million, Kleiner Perkins, and Darknet Diaries. He also hosts F#ckups, a business and mindset podcast capturing conversations with successful operators and thinkers across India and Southeast Asia.
Total views since partnership
936.6K
7.3% avg CTR · 30.4K subscribers
From 15 uploads in 2025 · Several videos reaching 76K–95K+ views
Increase click-through rate (CTR), reach the right audience, and build a recognizable brand through better thumbnails and titles.
The Challenge
Objective
Our Strategy
01
Outlier Hunting
Finding patterns on YouTube that already worked.
02
Thumbnail
Minimal design that fits the brand and creates a consistent identity.
03
Pairing Analysis
Combining a thumbnail and title so they work together to maximize CTR.
Results by Platform
YouTube
936.6K
Total views
7.3%
Average CTR
30.4K
Subscribers
From 15 uploads in 2025 · Several videos reaching 76K–95K+ views
Work Examples
Inside a ₹1cr/Month Agency In Pune
95K views
How I Would Make ₹8,00,000/mo Again (2024)
91K views
Why I Quit My 51 LPA Job for Iman Gadzhi at 18?
76K views
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