Thomagatchi
How packaging optimization and deliberate visual engineering transformed search and discovery CTR for gaming specialists.
Timeline
Past Partnership
Thomagatchi is a gaming and tech YouTube channel covering console news, hardware reviews, and hands-on breakdowns for an engaged gaming audience.
Case Verification
Thomagatchi Partner Endorsement
Views on featured A/B/C test video: Minecraft on 3DS is Somehow Not Bad
35.9K
Highest-performing test video
One of four thumbnail and title tests run across the partnership
Improve click-through by running structured thumbnail and title tests across console news, reviews, and hands-on videos.
The Challenge
Objectives
Our Strategy
01
Thumbnail A/B Testing
Testing two thumbnail variants against each other on select uploads.
02
Thumbnail A/B/C Testing
Testing three thumbnail variants on higher-stakes uploads to find the strongest hook.
03
Gaming-Specific Hooks
Packaging built around console news, reviews, and hands-on breakdowns.
Results by Platform
YouTube
59.1K
Total Views
4
Featured Videos
35.9K
Top Video
Across 4 featured videos, including one A/B/C thumbnail test
Work Examples
Minecraft on 3DS is Somehow Not Bad
35.9K views
Nintendo Switch 2 | What we now Know
10.9K views
PS5 Pro is a SCAM!
8.6K views
Mario and Luigi Brothership is a Mixed Bag!
3.5K views
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